An NCSD partnership with Building Healthy Online Communities and Daddyhunt, a gay men's dating site.
Building Healthy Online Communities (BHOC), of which NCSD is a founding member, seeks to improve HIV and STD prevention on dating sites and apps. BHOC worked closely with Daddyhunt to create a story line for the second season of their hit webseries about gay men’s health, which reached millions. In the second season of this series, the characters make choices about condoms and PrEP.
In addition, BHOC and Daddyhunt created five public service announcements (PSA) that feature the cast of this webseries talking about about PrEP, three-site, periodic STD testing, condoms, having an undetectable viral load, and making informed choices. These PSAs will link to gettested.cdc.gov and preplocator.org.
The ability to meet partners online may be relatively new, but the belief that we need to acknowledge the reality of individual’s lives has always been a strong principal of public health. That’s why it’s particularly important that entities in public health leverage the reach and resources of our partners in the private sector. Through public-private partnerships such as our collaboration with Daddyhunt, we can leverage their capacity to reach gay men at a level that is very difficult for public health to accomplish on its own.
NCSD is proud to be part of this partnership to apply sound public health practice in new and innovative ways.
Check out the PSAs below.